The Long Run was conceived as the flagship international programme of the Zeitz Foundation a year after its creation in 2009. It was linked to the Foundation’s Laikipia Programme aimed at the pursuit of a balance of Conservation, Community, Culture and Commerce (the 4Cs) in the Laikipia region of Kenya that is home to Segera Retreat, which founder Jochen Zeitz had acquired in 2005.
The premise was that the Laikipia programme would serve as the laboratory for innovation and pilot testing of new approaches to be scaled up to international destinations through The Long Run. This approach served well and brought together a growing number of world-wide nature-based organisations who also wanted to share pioneering innovations. Over time, the programme began to develop a life of its own, leading to the Members agreeing in their 2013 Annual Meeting to evolve the initiative into The Long Run as an independent organisation as it is today with its own of board of directors and set of objectives as laid down in its articles of association.
Built around core membership comprising The Long Run Fellow Members aiming for GER® Recognition and those who have achieved Recognition as Global Ecosphere Retreats ® (GERs), as well as The Long Run Supporters, The Long Run reaches out into every aspect of our day to day life by putting The Long Run philosophy - acting today for a better tomorrow - into practice.