About the Long Run

The Long Run was conceived as the flagship international programme of the Zeitz Foundation a year after its creation in 2009. It was linked to the Foundation’s Laikipia Programme aimed at the pursuit of a balance of Conservation, Community, Culture and Commerce (the 4Cs) in the Laikipia region of Kenya that is home to Segera Retreat, which founder Jochen Zeitz had acquired in 2005.

The premise was that the Laikipia programme would serve as the laboratory for innovation and pilot testing of new approaches to be scaled up to international destinations through The Long Run. This approach served well and brought together a growing number of world-wide nature-based  organisations who also wanted to share pioneering innovations. Over time, the  programme began to develop a life of its own, leading to the Members agreeing in their 2013 Annual Meeting to evolve the initiative into The Long Run as an independent organisation as it is today with its own of board of directors and set of objectives as laid down in its articles of association.

Built around core membership comprising The Long Run Fellow Members aiming for GER® Recognition and those who have achieved Recognition as Global Ecosphere Retreats ® (GERs), as well as The Long Run Supporters, The Long Run reaches out into every aspect of our day to day life by putting The Long Run philosophy - acting today for a better tomorrow - into practice.

Read The Long Run Annual Report 2014.

The Long Run Global Ecosphere Retreats® - GER® Recognised

GER® are The Long Run Members who have attained and are reaching beyond the GER® standard. They chart the path of excellence in sustainable tourism by continuously improving, innovating and leading by example.

The Long Run Fellow Members

All The Long Run Members are institutions that own, directly manage or significantly influence the management of a natural area of conservation value. 

They are committed to achieving sustainability through the 4Cs (conservation, community, culture and commerce) by pursuing a range of environmental goals such as biodiversity conservation or forest restoration, and to continuously improving towards sustainability and becoming GER® within a defined time frame. Those who have not yet attained the GER® standard are called The Long Run Fellow Members.

The Long Run Supporters

The Long Run Supporters are organisations that may or may not directly manage or influence an area of conservation value but share The Long Run's drive to support sustainable, ecologically and socially responsible projects around the world. They demonstrate this commitment by signing The Long Run Charter.

The Long Run Pledge

The Long Run Pledge is a declaration of intent and commitment to promoting more sustainable lifestyle choices. It is about building a sustainable future.

The Long Run Pledge advocates actions in the areas of Conservation, Community, Culture and Commerce (the 4Cs), and supports the shared ethical foundation of being Fair, Honest, Positive and Creative.

All members of The Long Run sign The Long Run Pledge and adhere to its principles. The Long Run Charter is the common thread running throughout The Long Run.

Read The Long Run Pledge.