With support from the Zeitz Foundation, Long Run Destinations represent people and organisations making daily decisions to build a world that lasts, taking into account the needs of land and people, and all of the species and diverse interests that interconnect them. Long Run Destinations are leaders around the world in sustainable tourism, ecodiversity conservation, social entrepreneurship, community development, and cultural stewardship. Long Run Destinations are becoming G.E.R. certified through a rigorous process of testing and assessments across each of the 4Cs dimensions. Long Run Destinations are business enterprises, mainly sustainable tourism destinations, committed to maximising positive and minimising negative impacts around the world.
