The Long Run

The technical approach of the G.E.R. certification system is focused on identifying value-adding solutions and less on finding the problems. It is a performance- and process-based system that balances the 4Cs (conservation, community, culture, and commerce). Accordingly, it encourages members to strive for higher-order learning and long-term achievements rather than on meeting minimum standards. All certification tools continue to evolve in line with global developments and will undergo regular updates.

Some Long Run Destinations already have certification for some or all of their business components such as for environmental management, quality management, carbon reduction programme or organic agriculture. Many principles or requirements are common amongst different certification systems. The G.E.R. certification acknowledges these achievements where applicable; it recognises common features and tries to increase the efficiency of assessments and internal monitoring systems.

For example, a Destination that holds a certification for environmental management likely has detailed baseline information about energy and water usage, transport and waste management. This information can possibly be used as baseline information for the G.E.R. certification as well. Furthermore, ongoing activities that might relate to other certifications can be included in the self-assessment and to provide bases for comparison throughout subsequent assessments.

Valuable data for the assessments can be drawn from a management plan template called the E4C-Plan that G.E.R. certified Long Run Destinations submit regularly. The E4C-Plan is a document outlining the management plan across all 4Cs of the Destination. Long Run Destinations are supported in how to design and set up a planning system, but the characteristics might vary due to the differences in budgets and existing management systems, as well as the availability of data including from other certifications.

The information provided in the E4C-Plan is then independently evaluated and assessed. The assessments rely on independent experts who are able to analyze complex situations and to suggest suitable ways to make further progress. Members of the Long Run Destination Organisation and management team take an active part in the assessments. They have an interest to provide an accurate picture of the status quo in all four Cs in order to get specific support in planning and implementing next steps.