PPR is the leading Luxury, Sport & Lifestyle holding company. It was founded in 1963 and is now headed by Francois-Henri Pinault.
In the same week that it signed The Long Run Charter, PPR launched its new sustainability initiative, PPR HOME, to guide its contribution to more sustainable approaches to business that capture the imagination, influence our lifestyles and inspire others to follow; while promoting a new business paradigm that will help evolve and build their businesses in ways that deliver financial, social and environmental returns.
PPR HOME moves beyond the conventional CSR approach and promotes a new business paradigm whereby the attainment of sustainability is driving creativity and innovation, and vice versa, to build businesses that deliver financial, social and environmental returns for the long run. The PPR Group is uniting its brands under PPR HOME to work together towards PPR HOME’s Vision of a better world that is more sustainable - economically, socially and ecologically - than the world we know and live in today.
It is an opportunity to reconsider products and services and a means to challenge the present way of doing things; motivating ourselves and our customers to be aware of the planet’s fragility thereby setting the pace for a new, more sustainable consumerism, helping good business become synonymous with good conservation, redefining sustainable shareholder value, and building businesses that meet the needs of an evolving society.
