Wilderness Holdings Limited began life as Wilderness Safaris in Botswana in 1983. It is the holding company for many of Africa’s premier ecotourism brands: Wilderness Safaris; Wilderness Air; Wilderness Adventures; Wilderness Explorations; Wilderness Collection. Each of these brands is a leader in its specific niche.
As Africa’s premier conservation organisation and ecotourism company Wilderness Holdings Limited is dedicated to responsible tourism throughout the areas in which it operates in. Our goal is to share these wild areas with guests from all over the world, while at the same time helping to ensure the future protection of Africa’s spectacular wildlife heritage and sharing the benefits of tourism with local communities.
Wilderness Holdings has adopted The Long Run philosophy and 4Cs approach wholly and has gone as far as embedding the 4Cs approach across its operations and within its guest experiences to ensure sustainable approach throughout the business.











