Deep in the Nambian desert, Wolwedans is creating a sand storm of its own. The Long Run Destination is coveted for its seclusion and breath-taking landscapes. A select few are drawn in and stand in awe of the immense stretches of sand lying in front of them. Thanks to the vision of one man, land that was once considered to be worth nothing has been protected and nurtured. Whilst many were shunning the desert as worthless, Albi Brückner fell in love with it, choosing against all odds to convert dilapidated farmland into a private conservation initiative that was to become one of Namibia’s crown jewels. Over time, he patched together nine farms, removing their fences, letting wild animals roam free and conserving a landscape that many did not value. NamibRand Nature Reserve was born out of his dream. Wolwedans Long Run Destination, at the heart of the Reserve, is now in the hands of his son Stephan.
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Six new tourism businesses have joined The Long Run Initiative as Long Run Alliance Members (LRAMs): Campi ya Kanzi and Lemarti’s Camp in Kenya; Grootbos Nature Reserve and Nirox Foundation in South Africa; Comrie Croft Estate in Scotland; and Pacuare Lodge in Costa Rica. These locations are embarking on an exciting journey that will see a positive shift in their business practices, which they will achieve through the balance of the 4Cs: Conservation, Community, Culture and Commerce.
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“An Environmental Profit and Loss (EP&L) account places a monetary value on a business's environmental impact along the entire supply chain”, explained Jochen Zeitz, Founder of the Zeitz Foundation when announcing PUMA's first results of the company's EP&L on Monday in Munich and London. An EP&L provides an opportunity to build a more resilient and sustainable business model - and this is in line with the Zeitz Foundation's goal to maintain or improve the integrity of ecosystems through effective, sustainable management practices that ensure ecosystems continue to deliver services, such as clean water, for the benefit of mankind. Changing the way businesses operate is a step in the direction of the Zeitz Foundation’s Long Run philosophy of acting today for a better tomorrow.
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Owner and operator of 53 safari destinations sets precedent in Africa Press Release: Nairobi, Kenya, 9 May 2011 – The Zeitz Foundation announced today that Wilderness Holdings Limited, a world-renowned sustainable tourism and conservation organisation in southern Africa, joined the Foundation’s Long Run Initiative as the first Long Run Supporter in the tourism industry and in Africa.
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Welcome to the second issue of the Zeitz Foundation newsletter. As we look back over the past year, I am very pleased by what has been achieved. Our Long Run Alliance is poised to grow, adding new members to expand our current network in the months to come and with three new Long Run Alliance Members joining recently: Tenuta di Spannocchia in Italy; Vista Alegre in Brazil; and Cottars Camp in Kenya.
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