When the photographer Yann Arthus-Bertrand met the producers Denis Carot, Luc Besson and François-Henri Pinault, they imagined a film documentary project about environmental issues. The result is a magnificent experience consisting of aerial images made famous by Arthus-Bertrand’s bird’s eye perspective.
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Nairobi, Kenya – 26 September 2011 – World-renowned fashion design team Dame Vivienne Westwood and husband Andreas Kronthaler join the Zeitz Foundation today as Ambassadors for Community to support international efforts to promote sustainable lifestyles, particularly in relation to community development and climate change.
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“The End of the Line”, the inaugural winner of the PUMA.Creative Impact Award, is a documentary film revealing the impact of overfishing on the world’s oceans. The PUMA.Creative Impact Award is one of the newest additions to PUMA’s list of creative awards and is focused on honouring documentaries which have a significant impact on world issues. This 50,000 Euro Award was established by Jochen Zeitz, CEO Sport & Lifestyle Group and CSO of PPR and Chairman of the Board of PUMA and founder of the Zeitz Foundation. While the financial reward is aimed at encouraging best practice in the filmmaking community, the main impetus for the Award is to draw attention to the role of film to creatively and effectively convey messages of social justice, peace and environmental issues around the world.
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The Zeitz Foundation for Intercultural Ecosphere Safety has launched its inaugural website, www.zeitzfoundation.org, showcasing the organization’s unique sustainability model and sustainability-related initiatives. The Zeitz Foundation for Intercultural Ecosphere Safety has already begun developing projects that promote and contribute to the sustainability of the Ecosphere, with a special focus on areas of high conservation value.
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Business expert and long-time corporate Chief Executive Jochen Zeitz has officially launched the Zeitz Foundation today to create sustainable, ecologically and socially responsible Global Ecosphere Retreats that protect the integrity of local ecosystems and the cultures and people living within them. The Long Run is the initial focus of this mission and is comprised of nine global destinations spread over five continents that intend to provide and build sustainable, mostly tourism driven enterprises, community development and cultural stewardship. The Long Run is a practical approach to a sustainable way of living and is endorsed by sprint superstar Usain Bolt and Colin Jackson, former world champion and BBC sports commentator, who act as Ambassador and Specialist for the Zeitz Foundation to support its aims and spread its message.
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Usain Bolt, Colin Jackson and Jochen Zeitz, in Kenya as part of the official launch of the Zeitz Foundation and The Long Run initiative, were enthusiastically received in Nairobi on Friday. During their 4-day visit to Kenya and to Segera, one of the nine Long Run Destinations, they experienced Kenya’s rich heritage and environment culminating in Bolt and Jackson being made honorary Maasi warriors and adopting endangered wildlife.
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