Core to the work and vision of The Long Run is the importance of collaboration and learning. The approach adopted by the Zeitz Foundation in all that it does is underlain by these two basic processes.
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The Zeitz Foundation launches its first initiative - The Long Run.
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Wolwedans, located in the NamibRand Nature Reserve in southwestern Namibia, is currently the only Namibian establishment to be chosen as a Long Run Destination around the world. At Wolwedans we believe strongly in the principles of sustainable tourism. It is essential to not just talk about green credentials, but to be committed to pressing the green button in all areas of our tourism operation, implementing and adhering to the 4c’s: Conservation, Community, Culture and Commerce, as required in the GER certification system. We aim at becoming the leading tourism operator in Namibia regarding self-sustainability as well as sustainability in the long run.
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Business expert and long-time corporate Chief Executive Jochen Zeitz has officially launched the Zeitz Foundation today to create sustainable, ecologically and socially responsible Global Ecosphere Retreats that protect the integrity of local ecosystems and the cultures and people living within them. The Long Run is the initial focus of this mission and is comprised of nine global destinations spread over five continents that intend to provide and build sustainable, mostly tourism driven enterprises, community development and cultural stewardship. The Long Run is a practical approach to a sustainable way of living and is endorsed by sprint superstar Usain Bolt and Colin Jackson, former world champion and BBC sports commentator, who act as Ambassador and Specialist for the Zeitz Foundation to support its aims and spread its message.
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