Namibia’s Long Run Destination showcases new exhibitions and workshops
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The beauty of the desert, the vastness of its views; once again, Wolwedans Long Run Destination is covered in praise.
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Wolwedans, located in the NamibRand Nature Reserve in southwestern Namibia, is currently the only Namibian establishment to be chosen as a Long Run Destination around the world. At Wolwedans we believe strongly in the principles of sustainable tourism. It is essential to not just talk about green credentials, but to be committed to pressing the green button in all areas of our tourism operation, implementing and adhering to the 4c’s: Conservation, Community, Culture and Commerce, as required in the GER certification system. We aim at becoming the leading tourism operator in Namibia regarding self-sustainability as well as sustainability in the long run.
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The Long Run Initiative, the Zeitz Foundation’s flagship programme, has been abuzz with activity recently, with five new Long Run Alliance Members and six new Long Run Supporters being welcomed into the initiative, and three of the existing Long Run Destinations completing the rigorous GER® certification process to become fully fledged Long Run Destinations - Global Ecosphere Retreats® (GER) certified. Those Long Run Destinations which have been newly certified include Caiman Ecological Reserve in Brazil, Lapa Rios Ecolodge in Costa Rica and Wolwedans in Namibia. GER® certification is setting a new standard in sustainability and is a driving force in promoting and developing sustainable thinking around the globe. It ensures that best practices are adhered to and innovative approaches experimented with and researched to develop sustainable solutions at LRDs.
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Deep in the Nambian desert, Wolwedans is creating a sand storm of its own. The Long Run Destination is coveted for its seclusion and breath-taking landscapes. A select few are drawn in and stand in awe of the immense stretches of sand lying in front of them. Thanks to the vision of one man, land that was once considered to be worth nothing has been protected and nurtured. Whilst many were shunning the desert as worthless, Albi Brückner fell in love with it, choosing against all odds to convert dilapidated farmland into a private conservation initiative that was to become one of Namibia’s crown jewels. Over time, he patched together nine farms, removing their fences, letting wild animals roam free and conserving a landscape that many did not value. NamibRand Nature Reserve was born out of his dream. Wolwedans Long Run Destination, at the heart of the Reserve, is now in the hands of his son Stephan.
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What an exciting day for The Long Run Initiative! Two members, at two different levels; Long Run Destination – Global Ecosphere Retreats® (GER) certified – Wolwedans Collection and Long Run Supporter, Wilderness Safaris, have been announced as finalists for the Tourism for Tomorrow Awards! The Tourism for Tomorrow Awards is one of the world's highest accolades in the Travel & Tourism industry, aimed at recognising best practice in sustainable tourism within the industry worldwide.
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