Beyond its sensational ‘safari’ qualities, Segera houses the Zeitz Foundation and conducts an exciting array of conservation, cultural, community and commerce related initiatives. Yet had it not been for a fortuitous encounter on the other side of the world, Segera’s founder Jochen Zeitz may never have stumbled across the property or been able to fulfil his dream. Here the CEO of PUMA and founder of the Zeitz Foundation shares some insight into the pilot Long Run Destination and the philosophy behind Segera. Read the full story here.
From a treadmill to the embodiment of sustainability, Jochen Zeitz casts light on Segera
It all started with a coincidence. Like the best of stories, the creation of the first ever Long Run Destination hinges on a twist of fate. Today, elephants, leopards, monkeys and giraffes roam freely in Segera, the emblematic original Long Run Destination situated in the centre of Laikipia, one of Kenya’s richest ecosystems. As well as thriving populations of more common African plains species, it is also home to endangered ones such as the Grevy's zebra, Patas Monkey and the African Wild Dog.