<p>“The Long Run Initiative is my Foundation’s guide to assist us in working towards a better future,” explains Jochen Zeitz, Founder of the Zeitz Foundation, Chairman and CEO of PUMA, and Chief Sustainability Officer of PPR. “It puts The Long Run philosophy into practice through three elements: Long Run Supporters; Long Run Alliance Members; and Long Run Destinations. I am especially enthusiastic that PPR, with its portfolio of influential and renowned brands, is our first Long Run Supporter. PPR is setting an example in the retail sector with its visionary approach, demonstrating that businesses can look to deliver financial, social and environmental returns for the long run,” Zeitz added.</p> <p> </p> <p>Long Run Supporters – such as PPR – are organisations that share the Zeitz Foundation’s drive to support sustainable, ecologically and socially responsible projects around the world, and have demonstrated their commitment by signing the Long Run Charter.</p> <p> </p> <p>“My deep conviction that Sustainability creates value is part of my strategic vision for PPR. Sustainability can – and must – give rise to new, highly ambitious business models and become a lever of competitiveness for our brands. ” said Mr Pinault, CEO of PPR, “Our new PPR HOME sustainability initiative launched this week will provide us with novel, more sustainable approaches to contribute to a better world for the long run. Signing The Long Run Charter is therefore fully consistent with our approach.” </p> <p> </p> <p>The Long Run Charter is a declaration of intent and commitment to promoting more sustainable lifestyle choices and is about building a sustainable future. It advocates actions in the areas of Conservation, Community, Culture and Commerce (the 4Cs), and supports the shared ethical foundation of being Fair, Honest, Positive and Creative. It is the common thread to the Zeitz Foundation’s Long Run Initiative.</p> <p> </p> <p>Beyond Long Run Supporters, the Long Run Initiative includes Long Run Alliance Members: institutions that directly manage or significantly influence the management of a natural area of conservation value with defined geographical boundaries that are committed to achieving sustainability through a holistic balance of the 4Cs; and Long Run Destinations (GER Certified). Long Run Destinations are leaders in sustainable development and locations around the world that work on sustainable, mostly tourism-driven enterprises, whilst fostering community development and cultural stewardship and have undergone all steps of the rigorous Global Ecosphere Retreats (GER) certification process.</p> <p> </p> <p> </p> <p>Read <a href="http://www.zeitzfoundation.org/userfiles/1423_001.pdf" target="_blank">The Long Run Charter signed by Mr F.-H. Pinault</a>, PPR CEO.</p> <p> </p> <p>More about the <a href="http://www.zeitzfoundation.org" target="_blank">Zeitz Foundation</a>.</p>PRESS RELEASE: Nairobi, Kenya – 23 March 2011 – The Zeitz Foundation launches its new Long Run Initiative today and announces that the PPR Group has become the first Long Run Supporter. PPR, the leading Luxury, Sport & Lifestyle holding company, is pledging to follow The Long Run philosophy which underpins the Long Run Initiative; an approach to life geared at acting today for a better tomorrow through actions reaching out into every aspect of life. PPR CEO François-Henri Pinault has signed the Long Run Charter showing his personal commitment to adhering to the principles of the initiative.
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